A website's visibility and rating in search engine results pages (SERPs) for pertinent keywords and phrases are improved by SEO (Search Engine Optimization). It is a crucial component of digital marketing since it ensures that a website is seen by the relevant audience and that search engines correctly index and crawl its material. To ensure that it is deemed relevant by search engines, SEO requires optimizing both on-page and off-page aspects, including content, HTML structure, and backlinks. Businesses may increase their exposure in SERPs, increase traffic to their site, and produce more le

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