The beauty and cosmetics industry is a multibillion-dollar industry that has proven to be resilient in the face of adversity. Disruptive innovations in the cosmetics sector have changed the face of the industry, forcing the industry's largest names to change their marketing strategies.
Changing consumer behavior has brought new innovations to the market such as the use of Artificial intelligence, augmented reality, personalization, digitalization and virtual reality. Machine learning, 3D printing and genomics are some other key technologies that are being utilized for product development.
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