Keyword research is a necessary step for any e-commerce business to succeed in digital marketing. When conducting keyword research for e-commerce, consider the following steps: Describe your product categories: Make a list of your product categories and subcategories. If you sell clothing, you could have categories such as men's, women's, and children's. Each category may have subcategories such as shirts, pants, dresses, and so on. Consider long-tail keywords: These are more targeted and typically have a lower search volume. They frequently include product information such as "blue denim sli