Digital transformation is the process of using digital technology to create new or modify existing business processes, culture, and customer experiences to meet changing business models and market needs. This new business concept in the digital era is also the result of digital transformation. Digital transformation can transform business organizations to go beyond conventional business roles such as sales, marketing, and customer service. In contrast, digital transformation begins and ends with how you think about, and engage with, your customers. When you switch from paper to smart apps to manage your business, you have the opportunity to run your business and engage your customers using digital technology.